Online Publishing since 1994
Beyond Noise
“Beyond Noise” is our self-conception regarding online publishing and all other things we’re doing: We believe in professional inquests and user generated content. In both cases publishing has to be about quality, not quantity, about impact, not simply news. So it’s beyond noise and never on top of it or rudely louder.
The Griffin
The griffin, as the legendary creature with the body of a lion and the head and wings of an eagle, reflects this claim perfectly: Since the lion was considered the “King of the Beasts” and the eagle the “King of the Air”, the griffin was thought to be an especially powerful and majestic creature: powerful and majestic because of its being not its potential of yelling or roaring. It’s about quality, not quantity, it’s simply Beyond Noise.