Google Trends versus Microsoft adCenter Labs

Google Trends is a well-known resource for search engine data, a source of information about user behaviour: Enter 2 or more keywords separated with commas to gain interesting insights to the relevance of keywords. - But you shouldn’t forget about Microsoft: Its adCenter Lab offers interesting insights, which go beyond keyword-trends…

Did you ever want to know - at least: get an idea of - some of your sites user demographics? Or of those of competitive sites? That’s absolutely no problem: Enter your or their URL at AdLabs ‘Demographics Prediction‘-form and you’re one step further. - ‘Detecting Online Commercial Intention‘ is another amazing tool to get deeper insights regarding the commercial-rates of specific websites.

Both, Google Trends and Microsoft adCenter Labs, are in beta-status: Nevertheless Google and Microsoft offer interesting playgrounds for website analyzing. Google’s pro is the bigger reach of its search engine. Microsoft’s pro are the amazing tools offered. Both are for free … so simply start playing.